What a contractor website needs to win the job

A homeowner with a leaking roof is not browsing. They are on their phone, comparing three or four businesses, and deciding in seconds who to call. Your website has one job in that moment: make you the obvious call.

This checklist is for roofers, remodelers, landscapers, plumbers, electricians, painters, HVAC companies and anyone else whose work happens at someone else's property.

The first screen

Before a visitor scrolls, they should see:

• What you do, in plain words. "Roof repair and replacement", not "Excellence in exterior solutions".
• Where you work. The towns or area you cover.
• A tap-to-call button. Large, at the top, and working.
• One reason to trust you. Licensed and insured, years in business, or a short line from a real customer. Only what is true.

Your services, listed properly

List each service you want calls for, with a sentence or two on what it involves. Customers search for specific jobs, like "gutter replacement" or "paver patio", and a page that names the job is the page that gets found. It also filters out calls for work you do not do.

Photos of your own work

Nothing sells a trade like photos of finished jobs. Stock photos of smiling models in hard hats do the opposite: customers recognise them, and they make you look like everyone else. A handful of your own phone photos, sized properly so they load fast, beats a gallery of stock images.

Proof you are legitimate

• License numbers, if your trade has them.
• Insurance, if you carry it.
• Reviews, linked to where they live (your Google profile is ideal).
• A real address or service area.

Never put anything on the site you cannot back up. Customers check, and an exaggerated claim costs more trust than it earns.

A simple way to get a quote

A short form (name, phone, what you need, town) sent straight to your email or phone, plus the call button. Every extra field you add loses some people. You can ask the rest on the call.

What you can leave out

• Long "about our company" histories. Two or three sentences are enough.
• Sliders and auto-playing videos. They slow the page down and most people never watch them.
• A blog you will not keep up with. A stale blog looks worse than none.
• Ten pages when one strong page would do. Many trades are better served by one clear, fast page than a maze of thin ones.

Check it on a phone before anything else

Most of your customers will see your site on a phone, often outdoors, often on mobile data. Load it that way yourself. If it is slow, cramped or hard to call from, fix that before you worry about anything else.

We build sites like this for trades every week, and we build yours before you pay for it. Book a free proof and you will get a link to your new site to open on your own phone.